SearchBot: I am trained with Search Engine Land content. Ask me anything!
Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions.
Key updates:
AI image generation from text prompts. Google Sheets export capability. Resizable error pane. Brand guidelines support for Performance Max. Image cropping tools. Enhanced video controls.
Why we care. The latest version brings significant updates to help you manage campaigns more efficiently, including AI-powered tools and improved campaign controls.
What's new. Performance improvements:
Third-party measurement extended to Performance Max and Demand Gen Strict age and gender targeting options Improved inventory controls for video campaigns
UI improvements:
Resizable error pane Centralized error documentation Enhanced image management tools
The catch. Editor version 2.5 and below will no longer be supported, forcing users to upgrade.
Between the lines. The addition of AI-generated images signals Google's growing emphasis on AI in advertising tools.
What to watch. Whether advertisers embrace the new AI image generation feature and how it impacts creative production workflows.
Bottom line. Google continues to modernize its advertising tools with AI capabilities while improving usability and campaign management features.
Add Search Engine Land to your Google News feed.
Related stories
New on Search Engine Land
Server access logs and SEO: Everything you need to know in 2025
Knowledge graphs: An introduction
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Boost Black Friday sales with the ultimate 85-step campaign checklist
Google to unpause political election ads Nov. 11
About the author
Staff
Anu Adegbola
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.