AWS and Broadcom partner again to offer a new, native service within Amazon Virtual Private Cloud using existing VMware Cloud Foundation licenses.

AWS and Broadcom will offer VMware Cloud Foundation customers an AWS native version of VMware after a similar service became Broadcom-exclusive earlier this year.

Amazon Elastic VMware Service (EVS) enables customers to run VCF workloads natively within Amazon Virtual Private Cloud, a private networking service. It provides a customer-managed alternative to VMware on AWS, which since May has been managed by Broadcom and sold through Broadcom-approved channels.

Existing VCF customers can use their license portability entitlement to bring VMware workloads into AWS and connect with other AWS native services, according to AWS. The service will be available in public preview starting Dec. 2, during AWS re:Invent 2024.

Following its acquisition of the company last year, Broadcom took a hardline approach to selling and licensing the VMware platform, but that messaging has softened in recent months, according to Scott Sinclair, an analyst at TechTarget's Enterprise Strategy Group.

Cloud hyperscalers will remain priority partners for Broadcom, he said, as the vendor looks to keep customers within VMware over migrating to alternative hypervisors or modernizing applications fully for the cloud.

"There was a lot of messaging about dialing back with partners, but there was always a plan with the major public cloud and infrastructure partners," Sinclair said. "It's critical for [Broadcom] to keep applications within the VMware environment."